Thoughts on World Cancer Day: Part II–Spreading the Word

in Life Beyond Medicine by

Although I missed writing about this particular day of great public health interest on the day it actually took place, it was good World-Cancer-Day-2012to see the Indian corporates come up with an innovative way to celebrate this event. As I said in a previous post, this day needs more publicity because more and more cancers are becoming preventable now. In what I think is a unique endeavor, High Street Phoenix, the Mumbai shopping mall, is creating an event to spread more awareness about this disease and the day. Cancers like colon cancer, mesothelioma, and oral cancer have easily identifiable causes, making knowledge of the cancer the most important factor in preventing it. If you or a loved one have been affected by mesothelioma or any of these different types of cancers, you may want to contact an experienced mesothelioma law firm or get more information on the specific cancer ailing you by seeing your doctor or a cancer specialist.*

They have asked Simon Smith, a UK based sand sculptor, and himself a cancer survivor, to create one of his masterpieces at their premises. Oh by the way, you should totally check out Simon’s Facebook page for some fantastic examples of his work. Here is one that just left me dumbfounded in its grace, details and dexterity. Is it just me or does this work of Simon’s remind you of the Hogwarts castle from the Harry Potter franchise? I love the details in the work, down to where the cement has chipped off to expose the underlying bricks.

hoggy warty hogwarts, anyone

Simon is now building his latest work at HSP in collaboration with Sand Cult (a sand sculpting company) and Cancer Patients’ Aid Association (CPAA). The creation is set to be on display till 12th February and the organizers are welcoming donations of any kind in order to support the cause of the art, artists and the patients of this killer disease.

Here is a glimpse at what the Mumbai masterpiece of Simon looks like:

simon smith nd his sand castle at high street phoenix

While one may argue that this might just be an advertising stunt to gain eyeballs by the HSP, I think this is simultaneously serving the good purpose of raising funds and awareness in the battle against cancer. If you are in Mumbai and have the time and inclination, do drop by to check this wonderful work of art out.

Although I would have loved to have seen this work of art personally, unfortunately, geographical and time constraints prevent me from doing the same. If you do drop by please let me know what you think of this and maybe share some images (of higher quality) with me.

Hat Tip: Thanks to Rajavi from Foxymoron for tipping me off about this event.

* Sponsored Link.

Skeptic Oslerphile, Scientist at the Indian Council of Medical Research, National Institute of Cholera and Enteric Diseases. Interests include: Emerging Infections, Public Health, Antimicrobial Resistance, One Health and Zoonoses, Diarrheal Diseases, Medical Education, Medical History, Open Access, Healthcare Social Media and Health2.0. Opinions are my own!

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