Used Bimmer Ahoy!

in Life Beyond Medicine by

While the couch potatoes will be thinking of this one:

Brandon-Beemer

Being a grease monkey, I meant this one:

bmw

If this news article is to be believed, then BMW India is all set to launch the sale of pre owned cars. In India the pre owned car market is a huge one and very poorly harnessed. Add to that the frequent and quantum leaps in fuel prices, hunky cars are definitely not a turn on for the conservative purchaser right now.

The owning of muscle cars for vanity purposes is not a big concept in India, and is limited to the very few VERY rich people. While BMW is never going to be the so-called “people’s car”, this move may well be instrumental in helping BMW break into the burgeoning Indian middle class.

As a gear-head and a die hard BMW fan, as someone who stares for 10 seconds after a bimmer has passed him by on the streets, I am excited by this bit of news. Although BMW India has not released any information regarding the models, time lines and price ranges and has basically just released a statement of intent indicating their inclination to enter the used cars market, it makes the shallow pocketed folks like me perk up a bit.

So do we have a day nearing us when we can dangle the keys of a bimmer and beam our way around town?

Skeptic Oslerphile, Scientist at the Indian Council of Medical Research, National Institute of Cholera and Enteric Diseases. Interests include: Emerging Infections, Public Health, Antimicrobial Resistance, One Health and Zoonoses, Diarrheal Diseases, Medical Education, Medical History, Open Access, Healthcare Social Media and Health2.0. Opinions are my own!

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